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"Thank you very much for all your work on the (seminar paper and marketing action plan), I thought your presentation was excellent and gave the troops plenty to think about."

Peter Moffitt, Partner Gordon Garling Moffitt Solicitors.
"We've been working with Peter Heazlewood and Smart Law Marketing to develop a management strategy for our business and crystallize our marketing approach. From day one Peter arrived with a detailed plan for how we were going to succeed and each month we stop and look at our roadmap and see how far we've come and where we need to go."

Melanie Wilde, Principal Wilde Legal.
"We engaged Smart Law Marketing to assist us to develop our marketing plan. Peter's assistance has been terrific because he really understands the operational aspects of a law firm because he's spent so many years practicing himself."

Kate Washington, Partner Catherine Henry Partners

We write your eNewsletter Service

These days most lawyers accept that it is a smart move to conduct some form of marketing to promote their firm. The problem is, given the typical lawyers busy work schedule, you have no time to do it AND get the legal work done.

Sound familiar? We solve that problem because we can write and design your newsletters for you.

Newsletters provide you with the opportunity to regularly connect with your clients- both new and old - as well as referrers of work and potential clients. By sending them a newsletter every quarter, you are keeping your firm “top of mind”, so when they (or their next door neighbour, cousin, brother etc.) have a legal problem they go to you, or have the potential to be referred to you.

By far the most efficient and cost effective way of doing this is by sending them out via email.

The Quarterly eNewsletter Package

Here is how it works:

You give us your logo, a photo and details so we can make your newsletter in that same form.
We get a template made for your law firm that you approve and help design for which there is a one off cost
Each quarter we write 3 articles tailored to your firm’s areas of practice
If you want you can send us an additional story about something you might want to add into the newsletter relating to something relevant to your firm, like a charitable event you participated in, or a noteworthy occasion relevant to the firm such as celebrating an employees’ milestone year anniversary.
Your firm’s newsletter is then emailed to your data base and you retain control of that part of the process.
You can print off a hard copy you want to keep them in your office to hand out or even post them to other clients where you don’t have email addresses.

What does it cost?

There is a one off set up fee of $550 plus GST to create the enewsletter template for your firm so it can be sent electronically.

And the cost to send 4 newsletters sent out during the year is $295 per month +GST (less than what most solicitors charge for one hour!) which is only $3,540 paid upfront for the year’s newsletters.